Why is Men’s Underwear a Grudge Purchase?

There are few things in life that men hate purchasing more than underwear. That could be exactly why men typically only replace them once every seven years. When you think of how many times the underwear has been worn during that period of seven years, it's pretty shocking to think they are still holding up at all.

So, what is it about men’s underwear that makes it such a grudge purchase?

Well, it comes down to us men being creatures of habit. Guys like to find a pair of men’s Boxer Briefs or Trunks that they are comfortable with, and then not stray from it. Men can tend to find the shopping experience a bit exhausting and overwhelming, as they need to know their size, what material they like, the style they like, the brand, the colour, and the list goes on and on...and on and on.

Frankly, most men just don’t have the patience to deal with it.

Despite the fact that shopping for underwear isn’t something men enjoy or do very often, the crux of the matter is that your current underwear does have a lifespan that will eventually end. If you’re in need of new underwear but you don’t know where to start and you’re feeling rather annoyed by the whole process, here are some tips that can help you find the best men’s underwear.

Keep the Focus on Comfort

When it comes to clothing, there is a lot of focus on style rather than comfort. The exact opposite should be true when it comes to men’s underwear, however. This garment sits flush right against your body, so they need to be supportive and comfortable at the same time. Rather than worry about how the underwear looks, concentrate on size, style, and the fabric used.

We are devoted to creating the most comfortable underwear in the world. What makes Step One so unique is that we offer bamboo underwear, which is known for its silky soft texture. You won’t have to worry about the scratchiness of cotton and the bamboo holds up terrifically wash after wash. Rather than feeling confined in your underwear, the Step One bamboo underwear allows your body to breath and feel comfortable all day long.

Simplify the Buying Process

Once you realise it should be all about comfort, you can then simplify the buying process even further. Once again Step One is revolutionising the way that men go about shopping for underwear.

It’s as simple as this

• Pick a style - Trunks (shorter) or Boxer Briefs (longer)
• Find your size
• Pick your colour/s

There is no need to scroll through millions of options when you’re only going to be interested in a handful. You’ve got better things to do with your time.

Change the Way You Approach the Purchase

Sure, it’s never going to be fun to shop for underwear, but there’s no reason it needs to be a grudge purchase that people dread and put off for seven years. It’s all about understanding what fit, style, size, and fabric works best for you.

And 10 times out of 10, that best fit is Step One. 

We have spent 100's of hours doing R&D literally sitting on a factory floor in China to ensure that we have the absolute perfect fit.